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It’s the “retweets” that count

Latest study by HP Labs suggests that “The correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a...

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Which Social Media Metrics Really Matter

Josue of Engagebit.com has asked 55 experts the following question: “If you could measure social media success with only 3 metrics, which 3 would you choose?” The result is a resounding consensus on...

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